Reston's comScore lands deal with Horizon Media, a major ad-buying agency
The deal comes as the media has soured on Nielsen ratings, long the industry's standard measurement.
Kernel Holding S.A., together with its subsidiaries, engages in the diversified agricultural business in Ukraine, Singapore, India, China, Hong Kong, Singapore, Switzerland, Belgium, the Netherlands, and internationally. It operates through three segments: Oilseed Processing, Infrastructure and Trading, and Farming. The Oilseed Processing segment is involved in the origination, production, and sale of bottled and bulk sunflower oil, and meal products; and production of renewable energy from biomass. The Infrastructure and Trading segment provides grain handling, and logistics and transshipment services; grain and oilseed cleaning, drying, and storage services; and proprietary trading and silo services, as well as sourcing and merchandising services of wholesale edible oils and grains. The Farming segment engages in agricultural farming; and the production of corn, wheat, soybean, sunflower seed, rapeseed, forage, pea, and barley. The company also engages in the trading in sunflower oil, meal, and grains, as well as grain elevators. Kernel Holding S.A. was founded in 1995 and is headquartered in Kyiv, Ukraine.
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The deal comes as the media has soured on Nielsen ratings, long the industry's standard measurement.
RESTON, Va., June 23, 2022--(BUSINESS WIRE)--Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media, today announced that Horizon Media is testing Comscore’...
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