Starbucks Finally Gets Its New CEO. 4 Must-Do Tasks for a Turnaround.
Brian Niccol needs to work on the coffee chain’s brand, improve operations, streamline the menu, and recruit talent, analysts say. Continue reading View comments
Starbucks Corporation, together with its subsidiaries, operates as a roaster, marketer, and retailer of coffee worldwide. The company operates through three segments: North America, International, and Channel Development. Its stores offer coffee and tea beverages, roasted whole beans and ground coffees, single serve products, and ready-to-drink beverages; and various food products, such as pastries, breakfast sandwiches, and lunch items. The company also licenses its trademarks through licensed stores, and grocery and foodservice accounts. The company offers its products under the Starbucks Coffee, Teavana, Seattle's Best Coffee, Ethos, Starbucks Reserve, and Princi brands. Starbucks Corporation was founded in 1971 and is based in Seattle, Washington.
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81.94 | |
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0.96 |
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Brian Niccol needs to work on the coffee chain’s brand, improve operations, streamline the menu, and recruit talent, analysts say. Continue reading View comments
Starbucks (SBUX) has been one of the most searched-for stocks on Zacks.com lately. So, you might want to look at some of the facts that could shape the stock's performance in the near term. Over the ...
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